Africa’s beauty industry is expanding rapidly. It spans salons and barbershops, informal beauty services, product manufacturing, distribution, retail, and a growing ecosystem of micro and small enterprises. At its core, it is an industry powered largely by women, informal labour, and small-scale
The global beauty industry is undergoing a major shift — one driven by transparency, safety, sustainability, and ethical responsibility. Consumers, especially African Gen Z and millennial women, now expect beauty brands to stand for more than aesthetics and profit. They want brands that care about p
The African beauty industry is evolving—and fast. As consumers become more conscious, global markets tighten standards, and competition intensifies, sustainability has moved from a distant trend to a core business advantage. For African beauty founders, the brands that embrace sustainability today
